Online Holiday Shopping Sales Meet Record Breaking Expectations
Summary: As the dollar figures pour in and the numbers are tabulated and with business analysts predicting a record breaking online holiday shopping season, it appears the projections were right on target.
Although the final holiday shopping sales figures aren't in yet, preliminary reports from a wide spectrum of sources point to online sales that have met expectations and will make e-tailers, large and small, very satisfied with the results.
According to comScore, the latest "...
online shopping, internet, online holiday sales
Article Body: As the dollar figures pour in and the numbers are tabulated and with business analysts predicting a record breaking online holiday shopping season, it appears the projections were right on target.
Although the final holiday shopping sales figures aren't in yet, preliminary reports from a wide spectrum of sources point to online sales that have met expectations and will make e-tailers, large and small, very satisfied with the results.
According to comScore, the latest " Online Holiday Shopping Update" reflects that non-travel spending for the first days of the holiday season (November -December ) totaled . billion dollars. This represents a % increase over the same period in . In addition, comScore estimates that U.S. Internet sales will exceed billion dollars (excluding travel) for the holiday season, an increase of % above sales figures.
What were the best selling days during this online shopping period? What were the sales for the highly anticipated "Black Monday"?
The results are in and surprisingly, Monday, November (Black Monday) ranked ninth in a listing of the top ten non-travel online holiday shopping spending days among U.S. home, work and university Internet users for the holiday shopping period of November -December , , with online sales estimated at million dollars.
The top selling day? So far, that distinction goes to Monday, December , , with total sales of million dollars. A close second was Tuesday, December , , with sales of million dollars and astonishingly these two days combined topped . billion dollars in online retail sales.
Furthermore, according to the latest "Holiday eSpending Report", (released by Goldman Sachs, Nielsen/Net Ratings and Harris Interactive), it is estimated that online shoppers spent . billion dollars during the first six weeks of the holiday season (October -December ), a % increase for U.S. online spending compared to the same period in .
To summarize, these preliminary reports offer a positive outlook for e-tailers as the e-commerce industry continues to evolve and prosper. Internet users are taking advantage of new web sites, specialty sites and shops, virtual online shopping malls, niche marketing and the holiday sales figures reflect this phenomenon.
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