New Domestic Tourism Figures

New Domestic Tourism Figures

Summary: The first of a new type of domestic tourism figures have released. The figures have been collected by TNS for VisitBritain, VisitScotland, Visit Wales and the Northern Ireland Tourist Board under an improved methodology, which provides more accurate and detailed information.

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Changes to the way the data was collected mean that it cannot be compared with previous years, but does enable month on month comparisons beginning with May data. The data will therefore become far more relevant in driving future marketing and commercial activity by the national tourist boards and partners in the industry.

The key findings of the report follow:

More than million overnight domestic stays were made by UK residents last year.

The United Kingdom Tourism Survey indicates that domestic visitors spent . billion an average of per night on trips in their own country.

Data from the UK's four national tourist boards shows that the number of UK residents' domestic trips remains well ahead of the . million trips taken abroad.

A total of % ( million) were holidays, representing . billion % of spending.

The study found that people are also taking more short breaks. Nearly twice as many holidays of one to three nights ( million) were taken last year compared with million trips of four or more nights. The information echoes the growing global trend of shorter breaks spread throughout the year, according to VisitBritain.

The latest annual data has been collected by TNS for VisitBritain, VisitScotland, Visit Wales and the Northern Ireland Tourist Board under an improved methodology, which provides more accurate and detailed information.

Face-to-face interviews with , people were conducted as part of a national omnibus survey with , people surveyed each week. The results more accurately reflect the demographic characteristics of the UK adult population in terms of gender, age group, social class, working status and, with interviews undertaken in locations throughout the UK, regional distribution, VisitBritain has claimed.