Interesting Preliminary Results On Headlines

Interesting Preliminary Results On Headlines

Summary: Soon, Ill do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small ( sites), but all three split tests agreed on the following factors:

. Blue (#) is winning over black by a small margin on all three sites. I hadnt expected that. I use dark blue just because I like it and the large study showed that any dark...

marketing, traffic, split, test, results, advertising, copywriting, product creation

Article Body: Soon, Ill do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small ( sites), but all three split tests agreed on the following factors:

. Blue (#) is winning over black by a small margin on all three sites. I hadnt expected that. I use dark blue just because I like it and the large study showed that any dark color was fine as long as it wasnt red. Green just never appealed to me and I wanted some color in my sales letter, so Ive been going with that dark blue. Because darkness was important in the large study, I expected black to win over blue. Its a nice result to see that Im not doing the nd place thing in this case.

. Serif fonts (Times New Roman in the tests) are winning over sans-serif fonts (Arial in the tests). That makes no sense to me. Everyone knows that headlines should be sans-serif and regular text should be serif; right? Thats just basic typography info. In fact, I think sans-serif fonts were specifically created for headlines. Well; it appears that isnt the case for sales copy. Times New Roman is winning over Ariel in number of conversions in three different split tests.

. Ive been using size fonts for headlines. Its a fairly large size and it just feels right. Size is just too large. Not so say the split test results. Size has an average of % more conversions than size in the split tests Ive been performing.

Ill eventually do a real study on a few thousand profitable and unprofitable sites and have a conclusive answer to all three of the above questions.

I thought you might find the results interesting as I did though, so there you go for what its worth.