How To Sell High Priced Products

During my presentation at my recent Underground Online Marketing Seminar (www.UndergroundOnlineSeminar.com) - I talked about my own "Underground" secrets. One of the things I covered was how to sell super high-end products. Personally, I've sold everything from $ ebooks to $,. "Apprentice Programs" and lots in-between. My most recent high-end product is a $,/month program for cosmetic surgeons. I really love high priced products and you'll see why in a moment... First off, if you want to make $M this year - then you'd have to sell copies of my 'doohickey' at $. Or it could be copies at $. Or better still copies at $. It's a lot easier dealing with customers than ,. Think of all the customer service and infrastructure, etc. Plus, as a general rule - the buyers of a high-priced product or service are better buyers are easier to deal with than someone who bought a $. ebook and drives you crazy. The other thing is these customers pay more attention and revere the information or product/service more. I've attended $ seminars and I've attended $,. seminars. Which one do you think I was paying more attention to? So having higher priced products is actually better for your customers because they are more committed. Think about the last time you gave free advice to someone - what happen? That's right. Nothing. But if you had made them pay you for consulting - they would have taken it to heart. But there's still more on the economics side... With a higher priced product that means you have more money to advertise. If I'm going against someone selling a $ ebook and I'm selling a $ home study course in the same market - who can spend more? No contest, right? My competitor can only go up to $ (unless they've got a back-end product) but I can actually spend up to $. But what else does that let me do? I can come into a marketplace and suck up a big part of the resellers because I can give more commissions. Hey, that's the name of the game for many affiliates. I can give them $ to promote my product instead of the measly $ my competitor might give them. And of course speaking of economics there's more money in it for you. If you've got a high priced product there should be a very high margin built in. If not, raise the price. I'm serious most people are undercharging for what they provide. My rule of thumb and one of my values I look at it every morning in my planners says "I am rich by enriching others x - x what they pay me in return". That's a big deal for me. If you pay me $ for a product - I want to make sure it delivers $, in value for my customers. I suggest you consider something similar. If your product isn't good enough for you to raise your price on it - make it better! Here are just some of the high-end products you could sell in the information marketing world (I've successfully sold all of these and taught many of my students how to do the same): Live events like workshops and seminars "Big" boxes of manuals, CDs, DVDs, CDroms, etc High end facilitated group masterminds eClasses "Done it for them" services Coaching