How To Leverage Your Intellectual Property For Maximum Profits

I don't know about you, but I would like to "squeeze" as much potential (read "profits") out of every minute I work as possible. If I create something once, I better use it in at least three different ways, or I consider it a waste of time. A good friend of mine said to me a while ago: "If it only has one use, don't do it!" What does this mean? It might mean different things to different people, but here is what it means to me: . Save all emails you send to clients and turn them into articles. . Collect all posts you make on message boards and discussion lists and convert them into a Frequently Asked Questions page. . Gather all your articles, organize them by category and create a private membership site. . Record your teleclassess and add all of the recordings to your membership site. . Turn all your articles into PDF files, burn them onto a CD and sell it as a collection of "special reports." You can also offer it as a bonus to any other product, service, or event you sell. . Create case studies based on your coaching sessions, then add them to your web site for content or as a special report for generating leads . Design your programs (seminars, coaching, training, etc.) in modules. This way you can repackage them or sell each module individually in the future. . Videotape your live events and offer them as products or bonuses. . Create an outline of your new information product (book or e-book). When you write your newsletter, focus each issue on a section or a chapter. By the end of to months, you might have your entire product completed. . License your materials (workshops, tools, assessments, coaching programs, systems, etc.) to other coaches and trainers to spread your brand while generating literally unlimited revenue. Here is a recommended resource: http://www.LicensingRevenueSecrets.com. Every minute you spend writing, speaking or coaching, will pay you twenty times over. How's THAT for leverage!