Are You 'solving' Or Just 'selling?'

Heres a brief survey. How many of you sell something online? It could be a product or a service. Second question: If you sell anything online, do you write any material used to promote that product or service? My guess is that if youre reading this article, you probably answered yes to both questions. Now heres a third questionHow many of you WANT to be sold something? If I told you Id like to stop by your home tonight to sell you something, would you likely invite me over? I doubt it. So we have a genuine dilemma. We are in the business of selling. We are also in the business of promoting what we sell. Our potential customers, however, have NO DESIRE to be sold. Instead, they have problems to be solved and questions to be answered. If you become the guy/girl that solves problems, youll NEVER lack for work or customers. Can you begin to see how important it is to make sure that whatever you write about your product or service must keep the customer in mind. You must solve problems and answer questions. Outside of your family and friends, no one cares how much you sell, but everybody cares when youre the go to person. You name your price at that point. Whatever your next promotional piece is going to be, youve got to answer a few questions.

What problem am I solving or What question am I answering? What does my customer get for purchasing my goods or services? Why would my prospect buy from me and not someone else? In what ways does my product or service make my customers life easier?

Notice where your focus should be? If you cant answer those questions or they dont seem relevant or youre coming up with a reason NOT to answer one of them, theres a good chance your focus is in the wrong place. While its hard to internalize, especially when youre just starting out, you dont need to worry about selling anything. You worry about helping, answering, and solving and the customers will more than reward you for it. Also, beware the pitfalls of trying to fabricate desire. You may fool your customer into buying something they only THINK they need, but all youve done is to insure that theyre more jaded and distrustful of you the next time. Obviously, the ideas Ive presented here are not original. Customer service is much older than I, but it does take a few pointers to get most people moving in the right direction. While Ive just touched on the subject, youll be astounded at what Dr. Ken Evoy can teach you in his short book on effective writing for sales purposes. Not only does Dr. Evoy give you great writing tips in the simplest of presentations, but he also introduces you to the idea of PRESelling your prospects to get them in the buying mindset. Youll spend less time worrying about sales and more time being the problem solver. Check out Kens book here: http://www.build-passive-income.com/cmd.php?ad= Anyone who can turn a suggestion into a solution for the listener is well on the way to implementing that suggestion. Whatever your business, when you cater to your audience (prospects) everyone wins. Answer questions. Solve problems. Never, ever just sell. Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

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